Clinic consultation

30 SMEs participate in the “Reputation Clinic” on November 30

About 30 small and medium-sized enterprises (SMEs) will take part in the Reputation Clinics organized by Strategic Communications Africa Limited (Stratcomm Africa) on November 30 this year as part of its “Brand Reputation Week and Awards” launched on Wednesday in Accra.

Reputation clinics would provide communications advice to SMEs and organizations that were looking to grow by taking a new direction for their business, exploring new challenges, or needing new perspectives to help them succeed.

Stratcomm Africa is a communication and reputation management agency. The initiative was launched under the theme “Communication skills to grow your business”.

Ms. Esther Cobbah, CEO of Stratcomm Africa, said the clinics would offer one-on-one consultations to SMEs while providing them with the strategies, skills and support needed to grow and grow their business.

Ms. Cobbah noted that SMEs would be guided through needs assessment, business planning, strategy development, digital communication, communication research and media relations to enable them to develop their businesses, which which would subsequently affect the development of the country.

She said the initiative is aligned with Global Entrepreneurship Week (November 14-20, 2022), which aims to celebrate entrepreneurs and empower them to grow their businesses.

“Stratcomm Africa has the expertise to positively impact SME operations through the use of digital communication for reputation management and business growth while contributing positively to national development and betterment.

As an organization with 28 years of experience in running a successful business and excellence in communication, Stratcomm Africa is well placed to use its expertise to help Ghana’s SMEs grow,” he said. -she adds.

Ms. Cobbah said the current growth in digitalization has created the opportunity for entrepreneurs to reach large audiences with their products and services, such as acquiring and applying the right knowledge and skills that would enable the growth of their businesses as well as the effective management of their brand awareness.

She hinted that the awards program that will take off in the coming year will give SMEs the opportunity to show the impact of communications on their business, adding that “SMEs with the most more impactful will be rewarded and some will have the opportunity to receive professional communication services from Stratcomm Africa.

Mr. Kofi Baah Boakye, Business Development Manager, Stratcomm Africa, said that SMEs account for about 70% of Ghana’s Gross Domestic Product (GDP) and 92% of businesses in the country.

“This clearly shows that SMEs are increasingly being recognized as the productive engines and backbone of economic growth and industrial development in Ghana,” he added.

However, Boakye said that claim was disputed as many SMEs were struggling to survive after COVID-19 and the current economic crisis facing the country.

He said that was why the agency decided to change the narrative by establishing the initiative.

Mrs. Awura Abena Agyeman, CEO of WEAR Ghana, said communication was the key to business growth, hence the initiative was commendable.

She praised Stratcomm for the initiative, adding that over the years the agency had mastered the communication arts and was good at what it did.