Clinic business

Case Study: How a local IV clinic tripled its revenue in less than two years

Made in partnership with Social Ape Marketing.

Hydrate Medical, an IV infusion provider, worked with Social Ape Marketing to increase awareness and demand post-pandemic.

What do you want to know: IV hydration is used to treat many conditions, including hangovers, chronic pain, fatigue, migraines, and nausea caused by pregnancy and chemo.

Hydrate Medical was launched by Dr. Leake and Keith Parris, ACNP, in 2014. They wanted to use their experience in the ER to help people prioritize their health and create an ideal workplace for medical personnel.

Why now: After Hydrate Medical’s clinics experienced a slight drop in sales during the early years of the pandemic, they hired Charlotte-based Social Ape Marketing in October 2020.

  • The goal: Capitalize on the increased public focus on health and wellness using Social Ape’s expertise in social media marketing and public relations.

Key figures: Hydrate Medical’s sales have tripled in just under two years of working with Social Ape. The estimated return on investment for the campaign is 1,039%.

The strategy: Social Ape founder April Smith told us that they created a “very in-depth marketing strategy where all aspects work together to create consistent and rapid growth.”

  • Hydrate Medical leveraged a variety of services from Social Ape including social media marketing, public relations, email marketing, photography, media buying, web development, event coordination events and promotional products.

Here are some of the top performing ads created by Social Ape for Hydrate Medical:

The results: In July 2022 alone, Social Ape generated 1,002,465 impressions and reached 291,713 people. The majority of conversions came from social media and Google ads.

  • Since collaborating with Social Ape, Hydrate Medical has successfully opened four new clinics through pre-opening PR in each market, social media ads, Google ads, and personalized in-store signage.
  • Hydrate Medical has also been featured in the media on several occasions, increasing brand awareness in Charlotte and other markets.
  • Social Ape has also helped Hydrate Medical coordinate 10x more media buys since 2020.

Look forward: There are more Hydrate Medical clinics in the pipeline for 2023 which will be supported by Social Ape’s strong marketing strategy.

Want to see what Social Ape can do for your business? Get in touch.

Made in partnership with Social Ape Marketing.

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