Clinic business

North East Business Clinic Reaches Key Milestones

Nigel Coates, Director of the Business Clinic

A The business support program has reached a treble of milestones as it expands its services across the region and beyond.

Jhe Business Clinic at Northumbria University has now helped over 600 organizations with its free consultancy service, which has benefited multinationals, small and medium-sized enterprises (SMEs), social enterprises, non-profit organizations and charities.

The economic and social value of this aid has now exceeded the £3.3million mark, while 2,400 Northumbria Business School students have worked on consultancy projects at both undergraduate and postgraduate level since the launch of the Business Clinic in 2013.

These figures highlight the value of the Business Clinic’s consultancy service to organizations in the North East of England as well as further afield in the UK and overseas. Students work at the Business Clinic during their final year of study, providing clients with a full consulting experience. The purpose of each project is to undertake research and make recommendations that will benefit the organization in the short and long term.

Nigel Coates, Director of the Business Clinic, said: “Our advisory service benefits organizations across a wide range of industries who seek advice on specific issues that may be preventing them from reaching their full potential. These can range from a lack of digital marketing know-how to problems recruiting and retaining qualified staff. We undertake projects that help them overcome these pressing challenges.

“Our service has created real social or economic value for hundreds of organizations. It has enabled some companies to increase their revenues, others to increase their operational efficiency and some organizations to generate tangible societal benefits in their local communities. In many cases, these benefits were felt several years after the initial report and recommendation stage.

One of the recipients of the service is Mindstars, a North Shields-based social enterprise that supports the mental health and wellbeing of children and young people, and their parents and guardians.

A group of Business Clinic Masters students worked with Mindstars to produce a subscription-based digital platform that provides a wealth of mental health information. With this, Mindstars will now be able to apply for funding to launch the platform, enabling it to expand its range of services and reach children nationwide. The charity estimates that the Business Clinic’s help saved it about a year of work, primary data analysis, secondary research, brand awareness and marketing strategies .

Rebecca Hetherington, co-founder and CEO of Mindstars, said, “This support gave us the proof of concept we needed for the project and we can’t thank the Masters students enough for that! We are currently expanding our services and would not have had time to launch this work for a long time. Now that it’s done, we will seek funding to further develop the idea and implement the platform.

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